The 100 day festival, All Eyes On Korea, is a celebration of Korean culture, curated by the Korean Cultural Centre. In addition to Arts, Literature, Spoken Word, Food and Film events, in July 2012 outstanding Korean Musicians performed a series of concerts at London’s Southbank Centre. Performers include: Baramgot, GongMyong, Be-being, and the Pansori Project ‘ZA’; as well as classical superstars Sumi Jo and Sarah Chang. WildKat PR managed the press campaign for K-Music, the festival’s musical events.