Rexcel Group LLC approached WildKat to reach 10,000 views of their livestream of Taipei Opera’s ‘La Vida Breve’ (The Short Life) and ‘El Amor Brujo’ (The Love Spell), by Spanish composer Manuel de Falla. The target was to reach 5 key territories in Europe – United Kingdom, Germany, France, Spain and Italy. This was an extra special performance, as the original broadcast had to be cancelled due to Coronavirus just days before the show, so a full-staged dress rehearsal was streamed live the day before.

WildKat ran a digital marketing campaign utilising newsletters, organic posts and paid-for advertising, across Facebook and YouTube in the lead-up and live with the performance, using our unique targeting expertise and approach to attain the set goal.

With the Verbier Festival charging ahead with an in-person Festival for 2021, part of WildKat’s contract was to oversee the content, digital marketing and organic social media in both the run-up and during the festival. Focusing on securing ticket sales, WildKat consistently had to react to changing COVID-19 restrictions and communicate effectively in the digital sphere.

Advising and executing a full digital strategy, paying close attention to target groups, geographical location and utilising Verbier Festival’s data set, the digital team worked alongside the Festival’s core team to implement a dynamic digital presence with great success.

With over 250 videos created and edited, 140 separate campaigns across Facebook, Instagram and Google, WildKat were able to achieve a fantastic ROAS (return on ad spend) score of 5.00 over the course of 10 months leading to a successful festival, which meant revenue was five times higher than the advertising cost.